We seek to improve farming businesses in general by providing high quality agricultural products such as seeds, animal feeds, fertilizers, vaccines and pest control in our outlet store. Our company render different services within the agro sector such as Training, consultation, farm setup, project advisory/management and equipment leasing. We also seek to drive food sustainability with the endless opportunities in the agriculture value chain and increase income.
We have developed a preliminary marketing strategy which we believe will allow our business to concentrate its limited resources on the greatest opportunities, to increase sales and achieve a sustainable competitive advantage. This strategy is centered on the key concept that customer satisfaction is our main goal and without customers we will not survive or exist. Our marketing strategy encompasses when and how will we sell our products, what gives us the competitive edge and how we will penetrate the larger market.